Stilton Cheese Perfume? Smells like Fumunda to me.

Interesting post from Drudge.

"Why has our perfumery been so successful? Without question, I think it's because so many people are fed up with everything smelling the same. There's no individuality any more."

Seems to me, in a world where everyone smells with their own special fragrance, the next big trend will be easy: Just take a bath and spray on - nothing. It'll probably catch on, especially with the leading edge consumers.

I can see it now: Fancy bottles, elegantly packaged, very expensive...completely empty.

"It's like I'm wearing Nothing at All!" will probably be the catch phrase of the best selling brand.